As the pandemic has caused local governments to implement social distancing mandates, many other restaurants are trying to replicate the concept of a ghost restaurant. Moreno believes this could potentially fast track the industry even more into this direction.
Many educational experts believe COVID-19 has fast tracked the movement for more online based classes in post-secondary schools and has had a profound impact on academia. Similarly, with the adjustment to more customers experiencing delivery based food options, many restaurant owners believe this could lead to a shift in their industry.
As the JFG business model outlines, ghost restaurants have the versatility to operate a plethora of restaurants under the same kitchen. With rent costs being so high, especially in the Lower Mainland, it is quickly becoming the next wave in the restaurant industry.
JFG outlines the importance of adapting a strong online presence. As of right now, they’re partnering with third party delivery apps such as SkipTheDishes and DoorDash. Once you become a featured restaurant on one of these apps, customers with intentions of ordering food online can get easy access to your restaurant. The apps also arrange to pick up and deliver food items from your restaurant to customers.
As the economy is seeing a generational crash, these third party apps are seeing their stock increase during the pandemic. As more families are opting for delivery options during COVID-19, some ghost restaurants skip this alternative to further cut costs and create their own fully adaptive website. In this case it is essential to create a fully fleshed out website with a functional online order area. With driverless cars and drone usage potentially in the works in the coming years, this could also make the delivery aspect of these ghost restaurants even more affordable.