Because the virus impacts everyone, news stations across Canada have seen an increase in viewers. According to a Comscore insight, from the start of March, Canadians consumed news at a record pace. Kyle Donaldson says that at Citytv, this is definitely the case.
“Our website numbers have tripled in comparison to numbers that we were getting last year.” – Kyle Donaldson, Supervising Producer
He goes on to say that it is due to the current situation.
“If you look at what people are consuming, COVID-19 and content around COVID-19, it’s the talk of the town, it’s the talk of the planet.” – Kyle Donaldson, Supervising Producer
With that, journalists are now busier than ever, bringing the news when its most in demand. But in the midst of a pandemic, they have had to change the way they do things.
“Almost everyday it feels like I’m in some kind of meeting talking about COVID and how it impacts our staff, our work environment.” – Kyle Donaldson, Supervising Producer