The BC Government has changed the way carbonated soft drinks such as pop are being taxed. Pop was previously exempt from being taxed because it was considered a food product for human consumption. It is now subject to the province’s 7% sales tax.
UBC Marketing Professor Yann Cornil says that the relationship between pop consumption and obesity was a big reason for this change. He says the BC Government is following what other countries in Europe and South America have done. Cornil says that data has shown a decrease in consumption of sugary beverages after a tax has been implemented.