HOW COULD THEIR DECISION AFFECT USERS?
After nearly 16 years in the market and billions of active users, there’s no doubt Facebook is a legitimate social media platform. But does legitimacy necessarily equal credibility?
Hira says it’s nearly impossible to separate false information from the truth in social media environments, which makes it tricky for users who look to platforms like Facebook for legitimate facts.
“It’s a kind of a buyer beware situation where people have to adjust to this technology and realize that Facebook is not a credible source of information.” – Anil Hira, SFU Political Sciences Professor
Paul Quirk, Political Sciences Professor at the University of British Columbia (UBC), would agree. He says the average Facebook user can easily be susceptible to believing political advertisements on their timeline speak truth.
“Facebook users are very likely to believe what they see in ads on the site, especially if the ad agrees with their own political positions.” – Paul Quirk, UBC Political Sciences Professor