Moore still finds physical stores will have good sales, because customers trust their purchase when they can see and feel the product before buying. But it’s still not enough to keep up.
Moore feels social media is driving more traction for retailers compared to store fronts. Businesses create and post advertisements on different platforms of social media to find specific people who might be interested in a certain product or business. For those who shop online, Moore says personal information is used by businesses to create advertisements specifically for them.
Even though there is still a demand for physical stores, more businesses are using online platforms as an affordable form of selling to a larger customer base.