It’s no secret that the newspaper industry is going through a bit of a rough patch.
Since the turn of the millennium, newspaper and print revenues have been steadily decreasing along with the population of newsrooms. In fact, a report from Pew Research Centre indicates that between 2006 and 2016, overall ad revenue for U.S.-based newspapers fell off a steep cliff, dropping from $49 billion to $18 billion.
Many smaller publications are ceasing print operations, or in more extreme cases, even shutting down completely. Just last year, media giant PostMedia, which owns many major publications, shuttered six community newspapers in Ontario and Alberta, and ended print production at three others, while also delivering a round of layoffs and buyouts.
“This is a period of transition,” says former newspaper reporter and editor, Kathy Michaels.
“And there’s a lot of public concern about what’s going to happen going forward, and that’s creating a lot of unrest with advertisers, and it’s a bit of a cyclone of negativity right now.”