Risk for views: The psychology behind the Tide Pod challenge

“When you create good videos, people start to share the link.  The more people that hear about your video the better.” – Eric Li, Assistant Professor in Social Media and Digital Consumption

The Tide Pod challenge has consumed the internet as of December 2017, with teenagers posting videos on various social media websites of themselves biting into the liquid laundry packet.

Why do adolescents partake in these sorts of challenges where the consequence could be deadly?

BCIT News explores the psychology behind these sorts of challenges.

Explore HERE